Luxury sports car leader Aston Martin has heighten its brand strategy to include the development of international destinations. The global portfolio of Aston Martin’s luxurious destinations will include villas, apartments, residences, hotels, sports clubs and exclusive leisure facilities. Each development will be extraordinary, maintaining the vital principles of the brand’s excellence whilst uniting the natural allure of unique locations.
Electrifying property designs will be customized to suit a collection of first class leisure markets such as Marina, Beach, Ski, Golf and Polo. Alvaro Hidalgo of First Logic said “Aston Martin has an inherent beauty. It is this design expertise, and an understanding of aesthetics combined with functionality, that will differentiate the resort development style of Aston Martin”.
First Logic will determine which sufficient global locations fit this extension to the Aston Martin brand. Influence, glamor and quintessence are three core elements that represent the Aston Martin brand, which makes it significant to the luxury travel industry.