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New website VeryFirstTo gives you the chance to be the first to get your hands on newly launched luxury products and experiences. The site, founded by Marcel Knobil (creator of Superbrands), showcases the most eagerly anticipated luxury items within the world of technology, fashion, home, leisure, beauty and beyond, many of which are exclusive to VeryFirstTo. You can expect to see the likes of Alexander McQueen, Moleskine, Alessi, Paul Smith and many more famous names occupying pride of place on the site.

Items currently featured on the site include a gold-plated Faberge-inspired vodka set, an exclusive Anabel Campbell Navajo Cuff in Midnight Blue and limited edition ‘Flame’ Kirk Originals sunglasses. However, the items displayed are constantly being updated to showcases the very latest products; no item is listed on the site for longer than 59 days.

Consumers are awarded complimentary general membership to VeryFirstTo. Alternatively, they can pay an annual fee of £50 for Gold Membership in order to gain notification of products ahead of other members and for access to Gold-only products.

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