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September5th

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Brooks Brothers unveils its newest retail location in San Francisco, at Union Square. The new flagship store will carry the collections for men, women, and children. At 26,000 square feet, this is the second largest retail location in North America.

The interior of the San Francisco store takes inspiration from the nearly 100-year old Brooks Brothers flagship store at 346 Madison Ave in New York City. The four-level store features the full Fall 2013 Brooks Brothers men’s and women’s collection, a dedicated shop-in-shop for the Fleece children’s collection, the collegiate inspired Red Fleece label and the Black Fleece by Brooks Brothers collection designed by Thom Browne.

Reflecting the interior atmosphere of 346 Madison, the first floor is covered in pale cherry wood. The women’s floor is elegantly adorned by clean white paneling and marble floors. The mezzanine holds the Red Fleece label for men and women. On the fourth floor, gentlemen will discover a clubby atmosphere, with dark mahogany paneling and antiques throughout. The cash desk serves as a coffee bar and lounging area, and there is a pool table for shopper’s entertainment. Many of the stores fixtures and decorations are antique, crafting a truly unique shopping environment in keeping with Brooks Brothers’ heritage.

Brooks Brothers, America’s oldest retailer was established in 1818 by Henry Sand Brooks. From its humble beginnings in New York City at 116 Cherry Street to its position today as a global purveyor of American style, Brooks Brothers has continued to influence and innovate fashion.

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