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Sampling, silhouette and a confident international style is the essence of HUMÖR. On the other hand, the young, casual Danish brand can’t be labeled quite as easily. With the inspiration coming from electronic music and the pulse from ever-changing street wear in the metropolises, the scene is set for a high degree of individual interpretation. The colors are cheerful, clear and very o often teasingly, surprisingly combined into totally new expressions. That’s why the funky, off-beat samplings of colors, patterns and details work s well, whether hanging out with friends during daytime or going to clubs at night. HUMÖR is a kind of fashion Lego providing the bricks that allows one to create one’s own identity, thus never becoming boring, grey or predictable.

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