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July1st

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Parmigiani Fleurier revels an exclusive collaboration with Luisa Via Roma, Italy’s most influential international luxury fashion retailer and to launch an exciting partnership in its honour. The prestigious partners of Luisa Via Roma create limited editions specially designed to reflect the Florentine brand. This exclusivity underpins the success of Luisa Via Roma, which aims to offer a genuine palette of experiences and proposes luxury as a way of life.

Parmigiani Fleurier become the primary watchmaking partner of Luisa Via Roma. Possessed of authentic expertise and engaged in a ceaseless and unconditional quest for excellence, the Fleurier brand is distinguished by a very rare creative independence. It’s perfectly verticalised manufacture allows it to create exclusive, custom timepieces perfectly aligned with the Florentine Concept Store.

Parmigiani Fleurier has reinterpreted its new Tonda Métro collection for a “Luisa Via Roma Special Edition”, custom-made to reflect the exclusive spirit of luxury on which the Florentine brand’s success is built. This edition comprises the Tonda Métrographe men’s and Tonda Métropolitaine women’s models, and marries the urban modernity of this collection with the captivating allure of the fashion world.

These two watches take their aesthetic inspiration from chevron braiding. In this technique, the interlacing of leather produces a pattern of triangles that fit together in an inverted configuration to create a regular and harmonious surface with a singular relief. The chevron evokes the craft of weaving, as well as the world of leather goods and fashion. In addition, it reflects the visual codes of Luisa Via Roma (the Florentine brand’s emblem is a triangle).

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