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March12th

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IKEA is shining light on the things at home that get little recognition. In this creative campaign, the toilet paper holder, clothes hanger and wall hook take the lead role as forgotten heros in the home.

We don’t realize that we rely on the little things that keep our private sanctuary clean and well organized. Unlike furniture it will also be labeled as the centerfold for guests to enjoy and admire. Sometimes the life of an everyday hero is not cherished until they’re gone.

In addition to the film tribute, a number of carefully selected products will, for the first time ever, have the opportunity to speak their minds. Keep up with the tweets about these everyday heros @EverydayHero365.

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