Luxury brands learn how to take your brand to the next level! Engage in the two-day workshop and learn tips from luxury expert Uche Okonkwo, on the topic: “Digital Strategies for luxury brands”.
The event will take place on April 28th – 29th, 2015 in Paris, at the Scribe Hotel Paris. Uche Okonkwo is recognized worldwide as one of the pioneer business strategists and opinion leaders in the luxury industry. She has collaborated closely with major established luxury companies as well as emerging luxury brands including Louis Vuitton, Chanel, Hermes, Gucci, Cartier, Christian Dior, and a host of others.
Her expertise in taking luxury brands to elevated growth through strategic and insightful business and creative solutions have led to the successful growth and turnaround of several brands and the launch of others. She is the Author of the bestselling book, Luxury Fashion Branding, which is the first book that addresses the business of luxury from a strategic viewpoint and has been described as an ‘indispensable resource for anyone involved in the luxury business’. Her second book, Luxury Online, is the first and remains the only industry reference text on the analysis of digital media, innovation and new technologies in the luxury context.