LACOSTE debuts its new men’s fragrance collection, EAU DE LACOSTE L.12.12. This impelling collection is brought to life with a bold, innovative campaign featuring La Machine L.12.12, a marvelous mechanical and virtual art installation that will be on display at the heart of New York’s Grand Central Station Terminal.
The dynamic collection Blanc, Bleu and Vert editions speaks to the heritage and innovation of the LACOSTE brand as they transform the iconic shirt that launched the LACOSTE Empire, the L.12.12, into a trio of absolute, refined, and everlasting scents. 35,000 people around the globe will become part of the La Machine L.12.12 instillation. This unique interactive visual installation shows the transformation of a polo shirt flourish into a bottle of invigorating fragrance.
On September 19th LA MACHINE L.12.12 will be revealed and now LACOSTE Facebook fans have the exclusive chance to be there. LACOSTE is hosting a worldwide competition to win a chance to be flown to New York to attend the La Machine L.12.12 launch party.