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March9th

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This Spring/Summer season LACOSTE L!VE introduces you to real New York talents. Street tape artist Aakash Nihalini, Amanda Warner from the electro duo MNDR and Leyla Safai from the punk hip hop group HeartsChallenger are at the heart of this season’s campaign.

Viral video by ebuzzing

Shot by American photographer Mark Hunter, a.k.a. the Cobrasnake, the print campaign was street casted in Brooklyn and features artist Aakash Nihalani and his graphic street tape art. Step further into this season’s campaign by entering Lacostelive.com and discover more about the LACOSTE L!VE Unconventional Talents. Taking Williamsburg, Brooklyn as a living inspiration and as the backdrop to the campaign, LACOSTE L!VE reinterprets the timeless codes of a summer wardrobe with color and details.

(Note: This is a paid advertorial post for editorial placement. For further information please see our disclosure page.)

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