Kim Crawford, the pioneering New Zealand winery known for producing award-winning Sauvignon Blanc, has just released a limited edition Kim Crawford Cooling Sleeve, designed by highly acclaimed Chicago-based serviceware designer Martin Kastner. The unique wine sleeve is a beautiful, yet functional piece, designed to add elegance to the table while keeping the wine bottle at the ideal serving temperature.
Designer Martin Kastner, known for his designs that elevate basic tableware in to visually stunning, functional serviceware pieces, was a natural fit for the innovative and unconventional wine brand.
His numbered edition of sleek “wine couture” is designed to fit perfectly on a regular wine bottle, enrobing it in a metal chain link design comprised of circular cooling elements which echo the iconic Kim Crawford logo. The freezable
cooling elements will preserve the bottle’s optimally chilled temperature for maximum enjoyment of the aromatics and vibrant flavors of this wine. Dressed in the limited edition wine sleeve, Kim Crawford’s Sauvignon Blanc is poised to be this season’s most stylish tabletop accessory.
Since founding Crucial Detail, Martin has worked with notable restaurateurs, such as Chicago’s Grant Achatz of three-star Michelin rated Alinea, to create serviceware that showcases every detail of a dish without sacrificing function for design. Martin applied this approach in conceiving the Cooling Sleeve, seeking to create a new, elegant way for wine drinkers to enjoy their bottle of Kim Crawford Sauvignon Blanc. “I wanted a tool that brings excitement to the table,” Martin continued. “The result is this beautiful sleeve that hopefully sparks conversation among friends who come together to enjoy a glass of wine.”
The limited edition of 400 Kim Crawford Cooling Sleeves are available nationally for $149 through the Kim Crawford website, ExperienceKimCrawford.com.