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Activewear brand Lolë is holding its third annual Lolë Yellow Label Program. This program is part of Lolë’s commitment to create long-lasting, versatile clothing while reducing unnecessary purchases and waste by giving an old coat a second life. From October 7th through December 1st, Lolë is reaching out to communities to collect pre-loved coats, which will then be inspected, washed, photographed, and re-packaged to be sold at $40 on All proceeds will be donated to, chosen by Lolë for their like minded approach to eliminating waste and supporting communities.

Celebrities like Beth O.Stern, Elisabeth Rohm, Jamie Chung, Kristen Bell, and Lisa Rinna to name a few, have signed on to support this important program. This year, there are more ways than ever to do good. Simply visit the brand new Lolë Atelier in Santa Barbara or Lolë Partnership Store in Salt Lake City to donate, or to be part of this year’s nationwide mail-in program, go to the webpage and follow the steps detailed. If your coat meets the criteria, Lolë will email a complimentary UPS Return Label to use to send in your donation. Clean coats of any brand or size and worn less than five years will be accepted, and Lolë will deliver the sold coats to their new owners, free of charge. For everyone participating in the Lolë Yellow Label Program, Lolë will provide a $50 gift card towards the purchase of a new Lolë coat.

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