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The High Museum of Art exhibition, called, fittingly, the “The Allure of the Automobile,” is sponsored by the famous German sports car company, headquartered in Atlanta, and features some of the world’s most rare and spectacularly conceived vehicles ever produced. Among these exquisite collectors’ items from both sides of the Atlantic is a 71-year old Porsche design that is considered the precursor to all Porsches-the 1938/39 Porsche Type 64.

This incredible design piece is the only prewar Porsche and has never been exhibited outside of Germany. It was carefully removed from its perch at the Porsche Museum in Stuttgart and flown to Atlanta for the exhibition that began on March 21 and ends on June 20. Porsche is also displaying another historic car, the 1953 Porsche 550 LeMans coupe, which will be on loan from the private Collier Collection of Porsche in Naples, Florida.

As a focal point of the exhibition, the one-of-a-kind Porsche Type 64 is a unique object in automotive history. It is unlike any other car on display; in fact it is not actually a car at all, but a hand-built, aluminum shell that represents the essence of Porsche design. Even today, when new Porsches are being developed, designers still look to the Type 64 to remind them of the brand’s unique legacy.

As part of the “The Allure of the Automobile,” the Type 64 is joined by an iconic list of the world’s finest cars from the “golden age of automobile design.” These include masterpieces by Bugatti, Duesenberg, Jaguar, Mercedes-Benz, Ferrari, Pierce-Arrow, Packard, Cadillac, Tucker and others. This first-of-its-kind presentation traces the evolution of the motorcar from the mid 1930s to the mid 1960s, examining the contrasts between American and European design, the influence of decorative arts and design and the significant changes in automotive styling and engineering both before and after World War II. 

To learn more about the High Museum of Art and the exhibition, please visit

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