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Jen Scheffler, owner and designer of Realia by Jen, a jewelry design company out of Minneapolis, Minnesota, creates collections that are inspired by past trips and future travel plans. Recycled and vintage components are paired with the finest of elements to create truly wearable jewelry. Body and global consciousness are front of mind in Scheffler’s designs, as well as in the components chosen for these versatile and classic pieces.

Realia by Jen launched its Fall/Winter 2013 Bollywood Collection at The Uptown Boutique in the Minneapolis/St. Paul Airport in August. The launch featured the full collection, one of a kind designs, henna body tattoos and a tour of the newly opened retail space. In The Bollywood Collection, Realia by Jen’s imagination goes 80’s electric showcasing neons juxtaposed with deep, rich jewel tones to create a uniquely evocative effect. This collection is an homage to Scheffler’s life long dream of visiting India, paired with an escape into the fantasy of color reminiscent of the fashions prevalent during the artist’s youth.


  • Comment by Maya — November 10, 2013 @ 8:13 AM

    How does everyone not have a piece of Realia By Jen!? It’s an amazing U.S made jewelry line!

  • Comment by Ann Uzendoski — November 10, 2013 @ 2:46 PM

    Realia by Jen is gorgeous, unique hand-crafted jewelry that makes me feel special everyday I wear it! The artist has various themes to her collections, including a custom option for “one of a kind” jewelry designed just for you! Combining her travel influence with her creative sense of design and superior workmanship, Jen’s jewelry is truly perfect for both a treat for you and a lovely gift for others! I wear Realia by Jen jewelry because I love to wear something made by an artist and I also love supporting artists!

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