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January14th

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Stylewhile is a new iPad App changing the face of online shopping by allowing users to virtually try on clothes before purchase. The App, which launched in partnership with Saks Fifth Avenue, has the unique ability to aggregate product imagery from multiple online stores and fit them on a model of a chosen body type to determine what will look best on the consumer.

Not only can users ‘try on’ clothes, but they can also use the App to select various items, each from different online retailers, to create and style complete looks.

It is estimated that in the near future 25% of all retail shopping will move online. Stylewhile is anticipating this move by creating an entirely new way for customers to interact with online stores, offering a highly personalized experience that allows and encourages creativity while shopping online, while also ensuring that consumers are buying the right clothes for their personality and body type.

Says Stylewhile Founder and CEO, Jutta Haaramo “Our dream is to build an App that helps women to find and buy the right items so that there would be a lot less of those ’I have nothing to wear’ moments or ‘this looks differently in person than it did online’!

Clothes, shoes and accessories from a wide range of international brands are available through the App, including Diane von Furstenberg, J Brand, Phillip Lim, The Row, Marc by Marc Jacobs, Rag and Bone and Vince. Stylewhile is available in the App Store for iPads operating with IOS 6/7. The App is free to purchase.

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