Luxury Swiss watch brand TAG Heuer has teamed up with KRDS Social Media Agency to create a unique and involving Facebook app available worldwide on mobile, desktop and iPad. Created at the occasion of the release of TAG Heuer’s Aquaracer Glacier Express Limited Edition watch, “Mystery on Board” takes the brand’s 1.4 million Facebook fans on board of Switzerland’s most prestigious train, the Glacier Express!
“Mystery on Board” immerses the user into a traveller’s journey from St Moritz to Zermatt on board of the Glacier Express. The user sees his luggage mistakenly taken by another traveller during his trip. Unfortunately, the Aquaracer is in it and the user had planned to surprise his wife with the limited edition watch while on board of the prestigious train.
From that point on, the TAG Heuer Facebook fan has to grab numerous hidden clues all over the train to find the bag and get the Aquaracer back before he meets his wife. Text messages he receives from his Facebook friends make the quest a unique experience, while, at the same time, the user gets to discover Switzerland’s amazing landscapes from the train.
Once the user has completed the quest, he gets the chance to get on board and win an all inclusive trip for 2 on the Glacier Express. Numerous other gifts such as the Aquaracers will also be offered to Lucky Players!